North London based sock start-up, cocks on socks, is set to receive a big-money investment from 'tech entrepeneur' Jennifer Arcuri.
''We love the idea, they're gaining significant traction in the market place and they sell online so that makes them a technology company, right? '' said an enthusiastic Arcuri via satellite link from New York.
In unrelated news, Boris Johnson has cancelled a £2million investment plan for schools and hospitals in Warwickshire.