Sadly summer 2020 is a bit of a non-event. Festivals have been cancelled and pubs, bars and restaurants are just reopening, but honestly, for how long who knows?
One thing that everyone needs though, no matter what the public health or political situation is some sexy summer socks.
We're glad the trend for no socks has disappeared and that people have come to their senses and realised that white cotton socks are the way forward. If you are heading to the park for a socially distanced piss up with friends or braving the crowds to get to one of the UK's famous golden sandy beaches and you wanna get noticed then we recommend white cotton socks.
There are many advantages to wearing socks, not only do they help to stop your shoes rubbing against your delicate skin and causing blisters they also soak up your sweat so they don't stink too. I mean FFS we've already got COVID-19 and a looming recession, we don't need people going around with stinky, blistered feet now do we?
Other advantages of wearing high-quality cotton socks include a massive boost to your sex appeal. Wearing socks on a Tinder date correlates with an increased chance of a second date. Apparently.
In fact, many people regard having sexy summer socks as key to their romantic success.
'I've worn socks on every date I've ever been on' Said Hilary from Dover. ' I used to wear pink and white stripey socks but these days I only wear white cotton socks and its really helped'
In a shocking twist, it turns out that socks that are considered sexy in the summer tend to retain their appeal well into the winter months too. Customers who've bought socks in the summer almost always wear those socks in the winter, with December being peak socks wearing season for many people. January sees a bit of a drop off with slippers taking over but February sees figures go back to normal.
Socks of all colours can be worn in the summer, but 2020 appears to be the year of the white cotton sports sock from cocks on socks.